This blog is the first in the series of blogs I wish to write from a developer, marketeer and entrepreneur perspective to Search Engine Optimization (SEO)
Developer's viewSEO is the technique of optimizing your website so its friendly enough for search engines to read the content of your site and know the nature of your site. Search engines like Google, Yahoo, Bing, etc read the content of your site and try to know what you are trying to do in it by trying to look for keywords and build a page rank for your site to make it visible in their search results.
Marketeer's viewShowing up in the first page of results when relevant keywords are used in search is called SEO. Adding back-links to the site w hen adding views in highly ranked sites, etc. will actually improve the page rank. Also things like having proper defined content, title and descriptions i.e., adding well defined structure to content is what could improve the relevancy of the site.
Being able to list the business ahead of competition and improve the RoI is what proves that the site is optimized for the search.