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What, Why & How - SEO - Part 1

This blog is the first in the series of blogs I wish to write from a developer, marketeer and entrepreneur perspective to Search Engine Optimization (SEO) 

The What?

Developer's view

SEO is the technique of optimizing your website so its friendly enough for search engines to read the content of your site and know the nature of your site. Search engines like Google, Yahoo, Bing, etc read the content of your site and try to know what you are trying to do in it by trying to look for keywords and build a page rank for your site to make it visible in their search results.

Marketeer's view

Showing up in the first page of results when relevant keywords are used in search is called SEO. Adding back-links to the site w hen adding views in highly ranked sites, etc. will actually improve the page rank. Also things like having proper defined content, title and descriptions i.e., adding well defined structure to content is what could improve the relevancy of the site.

Entrepreneur's view

Being able to list the business ahead of competition and improve the RoI is what proves that the site is optimized for the search. 

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Workforce Pyramid - Barrier or Boon for IT Giants?

Based on my experience, organisations are home to people with three basic roles

The EmployeesThe ManagersThe Leaders
which are the main pillars of growth to them. If any pillar falls, the organisation would most likely collapse 😔
Most large organisations like Google, Facebook, Apple, Airbnb etc. have already adopted to the widely spread principle Employee First, this is generally still not the case with many IT Consulting Giants which are owning a major chunk of the Outsourcing business across the globe. They are still lacking evolution in their basic thought process. If they fail to pivot it could very well lead to their END, which they fail to realise at this point.
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