When companies like Google had begun with the idea of understanding the users (of their Services) and their behaviours, they have started a new revolution in the data study and they have opened the door to a new dimension. This is now called Data Science. Not just Google, there are loads of companies before and after it, that created such impact, but Google was able to do it at an exponential scale due to the availability of data and usage of machines for studying and learning from this data. A few years ago, probably when I was born in the 1980s, maybe there was no one who even imagined that something like that would be possible.
The Context of Everything
Even though there is a method to the madness in the tracking of a (potential) asset (user), it has taken us to the extreme. Many of us are already tracking every action like moment, step, climb, breathe and heart-beat at every location and also share it socially.
In the not so distant future most objects or things we use at home, at work and probably every place we visit would record, analyse and build a huge dataset of connected information. So EVERYTHING will be CONTEXTUAL and this will make us the products with highest value.
Current Context is nothing but the context of NOW. For some this is just few hours from now, whereas for some it could be a week from the current point in time. Just a few years ago, I was pretty confident that the advent of smartphone was the biggest technological revolution, but now it looks like something really big is coming soon. May it be virtual reality or self-driving cars or augmented reality or self-landing reusable rockets or flying-cars, it is pretty obvious that the life around us is changing at a very rapid pace.
At present, the Smartphones and Smartwatches are tracking your each and every move, the smart-speakers or hubs are raiding your homes, the IoT devices are enabling and automating the world around you and the soon to come smart-and-self-driven cars will transport you where needed.
Is this -VE or +VE?
I believe that it is really great to see such technological transformations which are saving a great number of lives every second. The instantaneous transfer of 2D visual data has indeed revolutionised everything we knew. As it has connected us without boundaries, it also created boundaries. Although we might be connected with friends and family who are on the other side of the globe, we still miss the personal connection due to the physical distance.
The availability of information at the touch of your finger, has opened a new dimension to addiction. Humans are more than ever addicted to information, they are curious for knowledge about something that might not make any sense to their life. The relationships between members of the same family are stronger with objects rather than persons. I imagine most people now have a worser relationship with a family member than people earlier had with a plant or a dog rather.
All these gadgets, connectivity, luxury to information are very helpful - I agree. But they come with a cost, so it's your call now...